Zirconium

Fake it ‘till you make it.

Zirconium is always lookin’ sharp. All decked out in gold and gems, he’s the smart-talking owner of the jewelry store Brilliant Cut—the edgier, more economical answer to Diamond’s snooty little shop. Of course, those jewels he has on display aren’t exactly real. But at least he doesn’t hide it. Call him a faker, and he’ll take it as a compliment.